Plan the campaign
Agree services, locations, budgets, keywords and exclusions. Define what counts as a useful enquiry.
04 / GOOGLE ADS MANAGEMENT
Put your offer in front
of an active search.
Start with a clear service, a defined market and a sensible measurement plan. Then build campaigns around relevant searches and a useful landing experience.
Reach people with intent.
Paid traffic needs a destination and a follow-up process that work. We consider the offer, landing page, enquiry quality and available budget together.
For businesses ready to fund a campaign and respond to enquiries. Ad spend is separate from management fees and paid directly by you to Google.
WHAT THE WORK CAN INCLUDE
Clear priorities.
A scope built around you.
Connect the landing experience
Align ad messaging with the destination page, clear contact routes and the information customers need.
Set up measurement
Configure agreed conversion events and review tracking requirements. Enquiries, appointments and sales are different outcomes.
Review and improve
Review search terms, spend, bids, landing-page performance and lead feedback. Explain what the data supports and what remains uncertain.
WORKING TOGETHER
A good start needs
the right inputs.
Your quotation will define deliverables, access, responsibilities and any supporting services needed.
- An approved advertising budget, separate from fees
- Access to your own Google Ads account
- A clear offer and relevant landing pages
- Someone who can follow up and report lead quality
Supporting the whole journey.
Where useful, we can scope landing-page optimisation, conversion tracking or website care alongside the core service. Third-party integrations and ongoing support are agreed separately.
A CLEARER STARTING POINT
Let’s find what’s
holding your website back.
Start with a focused review of your messaging, mobile experience and enquiry journey.